Entries by Twelve31

Email Marketing & Display Ads

With the world continually evolving in a more technologically advanced way, it is becoming more and more important to remain focused on how we are engaging with clients, current and prospective.   Email campaigns have been the most affordable way to advertise to consumers for many years running. And many marketing managers continue to see this […]

Gamification & Retention

In a world with so many options, retailers and companies are looking for alternative ways to retain their customers. In doing so they are thinking outside the box and combining the fun of gaming with the ability to gain and retain loyal customers. Retention can be costly, so if a company can keep a customer […]

Knowing the Challenges of Email Marketing

Email is not dead, not matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges.  When looking at the engagement, it is imperative to understand the potential […]

4 Ways Marketing Automation Will Save Your Campaign

New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than three years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your […]

Top 5 Email Stats You Must Know Now

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. 1. 72.4% of the US population uses email. Including more than 84% of US Internet users, […]

Unsubscribe and List Cleaning Best Practices

Users are receiving more email than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailing to users who want to receive your mail. Mailing to users who don’t […]